What does it check a draft against?

The written rules you already own, meaning voice, lexicon and the claims you have said need sourcing, plus the sources the brief authorizes. Where a rule does not answer, it says so rather than guessing. Whether your rules are firm enough to check against is what the audit establishes.

What does it not take on?

Strategy, positioning and creative judgement stay with the people who own them, and so does the marketing ops seat itself. Anything that leaves the business is covered by the gate. No delivery promise is made here; the stage, the owner and the date held per piece, reported against, are what the workflow gives you.

Content pipelines with a stage, an owner and a date

The piece that was going out last month is still a document somewhere

Today

Nobody can say which stage a stalled piece stopped at, or whose it is now

The piece was going out on the fourteenth and it never went out.
Nobody decided to let it slip.
It sits in no stage anybody can name, the person who was going to review it never agreed to, and the one claim in the third paragraph that needs a source is what actually stopped it, except nobody wrote that down either.
None of those three states is recorded anywhere a person can look.

With agents

Every piece carries its stage, its owner and its date, and a person still approves it

A stalled piece has a name and a date.
The reviewer edits instead of reconstructing.
An unsourced claim stops at a person.

How an agent runs it

A date needs something to be measured against. This workflow holds the stage, the owner and the due date for every piece, and assembles the draft so a reviewer can check it rather than reconstruct it.

01

Holds

Keeps the calendar of pieces, with the stage each one is in, the person who owns it, and the date it is due.

02

Builds

Assembles the draft from the brief and the sources and templates you authorize, with the source of each claim shown beside the claim.

03

Checks

Reads the draft against the written rules you already own: voice, lexicon, and the claims you have said need sourcing.

04

Names

Surfaces what is stalled, what has no owner and which claim nobody has sourced, and routes the unsourced claim to a person rather than softening it.

05

Human gate

Nothing leaves the pipeline without its named reviewer. It publishes nothing, posts nothing and schedules nothing to any channel, every approved piece goes to a person to publish, and the whole review can be done by hand at any point without the agent because the brief, the sources and the drafts are yours.

06

Records

Keeps what was approved, by whom, and against which version, so an approval is a trail rather than a memory.

07

Reports

States where each piece stands against its date, naming the stage it is sitting in.

Results

What changes when the pipeline holds the dates

A stalled piece has a name

The stage, the owner and the due date are held per piece and reported against, so a slip is a visible state rather than a discovery.

The reviewer edits, not rebuilds

The draft arrives with the source of each claim shown beside it, so checking it is reading rather than research.

An unsourced claim stops

The check names the claim and routes it to whoever can source it, instead of softening the sentence until it passes.

Where this fits

Workflow / Automate a Workflow

Tier 1 through the Automate a Workflow door: one process end to end, from the brief to an approved draft and the record of who approved it. What is true, what carries the brand's voice and what publishes stay a person's. The marketing ops manager as an AI Employee is the possible next step rather than a promised state; How It Works shows how the review gate is built.

Tier 1 / Prove

How It Works

Questions, answered

No. It stops at the approved draft and the record of who approved it. Publishing, posting and scheduling stay a person's and the gate is closed by default. The brief, the sources and the drafts are yours, so the review can be done by hand at any point without the agent, and How It Works covers the gate.

Content production pipelines that ship on schedule