The Role of Data in Crafting a Seamless User Journey in E-commerce
In the bustling digital marketplace of e-commerce, where countless brands vie for the attention of discerning consumers, the user journey emerges as a pivotal determinant of success. It’s the path a user traverses, from the first touchpoint of brand discovery to the final act of purchase and beyond. But how does one ensure this journey is not just smooth but …
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6 Website Friction Points That Plummet Conversion Rates
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Retina & Hi-Resolution Displays: The ultimate guide to preparing your website
Retina Displays, with high pixel density, have been on the market for a few years now. They offer considerably better viewing experience and increase user satisfaction. But even though retina displays aren’t new, most websites still haven’t been adjusted to be properly viewed on retina screens. Considering that more and more retina-based devices appear on the market each year, adopting …
